Facebook is a social media platform for people to stay in touch with each other, but it has become a great tool for marketing businesses. These days it is considered an essential tool for businesses to connect with customers, potential and existing.
the most important step in marketing on Facebook, is not to go in with the hard sell tactics. A businesses facebook page should offer something of value to a customer to keep them engaged and interested. Maybe offering exclusive discounts, or useful information on your page as well could keep people engaged longer. If fans like the content that you are posting they will share it. If they get bored of the same hard sell, they probably wont.
In June 2017, it was reported by sproutsocial.com that there was approximately 2 Billion active monthly users. 
With so many active users, this really is a great marketing tool, especially word of mouth recommendations and reviews.
