This guide is split into multiple posts so you can browse at your own pace. it has been written by our social media experts, and aims to help you get the most out of your business Facebook.
In this guide you will learn ….
- Why a Facebook page is important for your business, and how to optimise it.
- Why some of your followers may not see the posts you put on
- How to get stats and insights
Step 1)
Facebook is a social media platform for people to stay in touch with each other, but it has become a great tool for marketing businesses. These days it is considered an essential tool for businesses to connect with customers, potential and existing.
The most important step in marketing on Facebook, is not to go in with the hard sell tactics. A businesses facebook page should offer something of value to a customer to keep them engaged and interested. Maybe offering exclusive discounts, or useful information on your page as well could keep people engaged longer. If fans like the content that you are posting they will share it. If they get bored of the same hard sell, they probably wont.
In June 2017, it was reported by sproutsocial.com that there was approximately 2 Billion active monthly users. 
With so many active users, this really is a great marketing tool, especially word of mouth recommendations and reviews.
Step 2) Page VS Profile
A profile is a regular person, everyone who is on Facebook has a profile. You can use your profile to add friends, share things, comment, add photos and more.
A Page is intended for business use (or charity / organisations). With a page, you don’t send it a friend request like a profile, you simply ‘like’ it. Facebook is very strict, and tries to ensure that all businesses use the correct tools, and has been know to shut down profiles that have been created solely for business use.
Don’t worry if you have used a profile to promote your business, you can easily create a business page.
To create a Page:
- Go to facebook.com/pages/create.
- Click to choose a category.
- Fill in the required information.
- Click Create Page.
- Add an optional profile or cover photo, then click Save.
Step 3) Inviting People to “Like Your Page”
So, Youve created your facebook business page. Fantastic! Whats next? You need fans or followers. In this post, you will learn how to invite people to like your page.
Invite friends – To invite friends to like your Page:
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- From your Feed, click Pages in the left menu.
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- Go to your Page.
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- Below Invite friends to like your Page, click Invite next to a friend’s name or click See All Friends.
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- Enter a friend’s name in the search box and then click the box next to their name.
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- Click Send Invitations.
You can see invitations to like a Page by going to your Invitations tab.
To invite people who react to your Page’s posts – Invite people who react to your Page’s posts
If your Page has less than 100,000 likes, you can also invite people who react to your Page’s posts to like your Page.
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- From your Feed, click Pages in the left menu.
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- Go to your Page, then go to one of your Page’s posts.
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- Click the Reactions section of your Page’s post. This will show who has reacted to your Page’s post.
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- Next to a person’s name, click Invite to invite the person to like your Page.
Bear in mind that if your Page has more than 100,000 likes, you’ll see the option to add people as a friend rather than invite them to like your Page.
*Please note these steps are using a computer – If you require mobile phone / app instructions please contact us or visit the facebook help center